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KPI stands for Key Performance Indicator. It is simply a number you track regularly that tells you whether your business is moving in the right direction.
The word sounds corporate, but the idea is straightforward. If you want to grow your revenue, you need to know how many enquiries you are getting each week. If you want to keep clients coming back, you need to know your retention rate. A KPI is just the number that tells you whether what you are doing is working.
Good KPIs are measurable, meaningful, and things you can actually influence. You do not need many — three to five is usually enough.
Choose three to five numbers that matter to your business. Give each one a name and a target.
Add up to 5 KPIsBreak your focus into three monthly blocks. Name the one thing that matters most each month, then the actions that will move it forward.
What do you want to achieve over the next 30 to 90 days? Tick them off as you go.
Add up to 5 goals| Name | End year | Story | Manual |
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